Don't get me wrong nobody would be happier to see the shares bought back and that management do the right thing by trying to elevate this share price However Frist rule of doing DD is finding stocks that have insider share ownership MELY , Brett has no incentive to rise the share price because he doesn't own any. This I might ad is extremely rare that a CEO doesn't have shares in his own company, unless he knew he was going to drive it to the ground. For me it should have been a big NEON flashing red flag sign however like many of us I got fooled!