One can also look to the company's reports, blogs, press releases, past failed deals and partnerships.
I supposed if your DD consists of secret information that cannot possibly be verified, then yes FSNR looks to have a bright future.
Typical discussion:
"FSNR is unlikely to do anything signficant because they have nothing but a history of failures."
"You just haven't done your research. My DD indicates big things are coming."
"Point to your sources! I'd be happy to change my opinion."
"[evasive sarcasm]Clearly you know everything. You should sell your shares.[/evasive sarcasm]"
In short: If you feel compelled to hype the company in public because it's important enough that people think FSNR is golden, why conceal the evidence to back that up?