Think about it. It only takes 6 more months of aging to get the stuff that sells for 40 bucks to sell for over double that! And they can't even satisfy the demand for Ocean. Stores get a limited number of bottles and the stuff is GONE in 60 seconds!
If I were Trey I would be shipping A LOT MOAR Bourbon. The Ocean margins must be pretty large. It's not like it takes 5 years to age the stuff. Only 6 months!