Exploiting Ebola scams wasn't the trip wire
It didn't help they were in an area the SEC was watching. Ultimately the most likely cause was insiders and/or affiliates dumping. A violation of Rule 144 given the stock was delinquent in filings. Maybe the dummies dumped, and then filed the 10K (2013), and a couple of 10Qs thinking that would provide retroactive cover? They weren't pumping out PRs, with a minor promo in Oct, just for giggles.
GWPC was low hanging fruit for the SEC given the delinquency problem. Also in play were complaints to the FDA. The last PR could've been read as inferring the FDA had approved their non-existent IDE, and mythical device. Something the FDA probably wouldn't be pleased about. A resulting referral to the SEC by the FDA? As in ripe low hanging fruit.
Wonder how deep the Canadian Diva is in on the scam. It was her company that enabled the Ebola adventure to begin.