But Joel Espelien, a senior adviser for The Diffusion Group (TDG), a Texas-based research firm that studies the consumer TV and video field, is not so sure Americans are willing to go all out for 4K boob tubes, at least not this Christmas.
"By the end of next year, we may actually have 4K Blu-Ray, so by Christmas 2015, it may be worth it, but not this year," said Espelien. He noted that the average life span of a television set is seven to 10 years, which begs the question: Why would consumers invest in a product that is not yet complete?