For us shareholders of NTEK have been waiting for about year and a half for NP-1 to come out. Our attitude toward 4K and NP-1 is like "come on already!"
For general consumers, 4K is the new thing now. When Sony rolled out their 4K television and their player, it was a novelty rather than something everyday Joe would buy and sport in his home.
The hold up, I think, is the perfectionist mentality. Currently there is no other real competition. There are other 4K streaming players out, but they are just as well known as Nuvola NP-1s. Without 4K contents, players would be useless. I don't think they want to put out a player with not enough content, and lost consumers' interest momentum.
From what I've seen, the company is real. If I lose my money from investing in NTEK, then I would be just like those that lost their money from investing in WaMu.
NTEK to $$$$$$$$