Hopefully by Christmas. Hundreds of thousands of people will be turning on their new 4K TVs after Chistmas and looking for 4K content. If NTEK can get a decent percentage of people to sign up for UF, they might just have a winning business model going forward with tens of millions of 4K TVs to be sold in coming years. Once people see 4K TVs at their friends and relative's houses, everyone is going want to upgrade.