Fernhill Beverage plans a small roll out of Roadkill this month to select convenience stores in San Diego County. Once that is completed, and a solid sales strategy is developed, Fernhill will be expanding the distribution process throughout San Diego County. Starting in January, 2015, Fernhill and V Group will expand the distribution throughout Southern California in preparation of the Spring beverage season in the North East and throughout the rest of the Country. A "Grass Roots" program will be initiated early in the process that will include schools, sports programs, youth sports, fundraisers and more." from Oct. 30th News release