Builds a lot more value than R/S. Shows partners and shareholders you're committed to increasing their value and potential holders that you'll treat them right. Also not very expensive. @ .0001 they can buy-back a billion shares for $100,000 or $200,000 @ .0002. They should just go dark for a bit so the weak hands sells and buy everything at .0001 and retire every share. Then start a news storm.