First off .. I question anything you may tout about margin...Please.. DO you know much about retail..???if not ..save your breath...Fact is $OWOO is in NEW doors ..like it or not.. and your right Walmart's door won't just open.. YOU NEED A GREAT PRODUCT TO MAKE PROFIT AND MARGIN ESPECIALLY AT DISCOUNT LEVEL!!!.. You can Go on with Banter..But, That for sure..is NO Voice of Reason...JMHO