Eugene Chiaramonte has been doing this for years in his previous incarnation as the CEO of AXGI (Auxer Group), now known as VIVI (Viva Airlines) and run by two other even worse weasels.
He has a chance for a fresh start here, but so far he seems to have operated it as yet another pump-and-dump. Maybe you can't teach an old dog new tricks. With CEOs of penny stocks: 'Sincerity is very important - Once you can fake that you've got it made!'
Its the lure of easy money, namely ours. I plan on doing nothing until he makes good on a promise from that earlier blizzard of PRs.