Dude. A COMPANY itself NEVER issues shares....Unless it's for convertible debt or a PIPE. People don't understand that. It's ALWAYS a 3rd party that pays for promotions......Always....
Now the company CAN ask a 3rd party to do a promo...but the shares come from the 3rd party.
And the only reason a company would do that is if they want the share price up so they can do a convertible debt at a more favorable price.
The sec won't let a company just issue shares....they have to file a registration statement to do that..... an S1, or a Form D (PIPE), or an issue exempt from registration (for conv debt)