MORE:
BACK TO "HOLD-OVERS" NOW...
... and speaking of which... here's a quick primer for those of you that are unfamiliar with the metrics for success in theatrical distribution. Let's randomly pick a location where ON ANY SUNDAY appeared last weekend and break out the overall attendance. In Nashville, at the Regal Opryland Theatre, ON ANY SUNDAY was the #8 top grossing screen (out of 20) and was the # 6 film behind INTERSTELLAR, BIG HERO, OUIJA and NIGHTCRAWLER. So at this location, the title was in the upper 50% range, but not by a big margin. Total admissions were 299 tickets for a gross of $3,179. Some shows were poorly attended - which was true for all but the top two films - and some shows had a decent crowd. Average evening shows were about 30 persons. Generally speaking, the Monday-thru-Thursday opening midweeks are 10% of the weekend's gross... which in this case would be about $300 per day for four days. The second weekend will probably hold at about 70% of the first weekend (although nationwide, due to loss of screens, the drop off for week # 2 is generaly 50% or greater). So if these industry trends hold true at this location, by Thursday, Nov. 20, the title would be at $7,400 for that one theatre. Not a huge amount, but all those $7,400 grosses do add up to a decent result with all of the other locations.