they still have one great product and may or may not have a good one with Alibi Whiskey. i wonder how much of the failure was due to arrogance and/or greed compared to misjudging the market/trying to vertically integrate too fast. Dale's pay started to balloon along with his wife and other upper mgmt.
if it was a matter of trying to do too much with the vertical integration and product repatriation - then the brand/value should remain intact and the company can retrench and move forward. the distillery should be able to provide ancillary revenues as wellas meeting the company's own production.
however, since the company has gone dark - we are going to get very limited information. at the current price point - the holding company could simply buy up the remaining float and take the company private and spin off/IPO later.
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