"Upwards of 4 million dollars in leads have been generated since IQM built and launched our web site 4 months ago." - Paul Hiebert, President of Mainland Machinery"
So it seems to me this is another way of moving forward with greater sales volume.....that is, a fresh website that can not only provide updated information, but be a sales lead generator.
This doesn't necessarily have to be done by IQM; these types of services are big-time business now.....and are becoming part and parcel of how sales are generated and how business is done now, in the 21st century.
In essence, a website can be working for you 24/7 on its own, generating sales leads to later, sales themselves.