The coolers are an excellent marketing and advertising tool. I think the design is bold and eye catching, this will help "e" water to be recognized and put on the path to being a household name. This brand specific cooler seems to be designed for counter top display, making it the first item seen when entering a store and the last item when exiting. It will also prevent the "e" water from being lost amongst the multitude of competiters water in the bulk coolers in the rear of the stores.
I don't think it is economically viable for RSHN to ship the "e" water and Rush beverage line thoughout the United States from a single location. So, who are the co-packers and distributors for RSHN? If RSHN has any, are they strategically located thoughout the U.S.? How many do they have? If RSHN is going to be the success that we all feel it will be, then investing in the co-packers and distributors would also be a wise and profitable investment.
what do you think and who has the answers?
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