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DiamondFire

11/03/14 1:50 PM

#7605 RE: Luxeguy #7604

haha...Thanks Luxeguy and keep going ---! I have sold some new brands that flopped...sold some new ones that soared. First one i didnt mention was Mistic in early '90's when first began @ 7up. One thing i know though is all the brands i sold didnt have a well known guy, or any guy nationally known branded with it.

As you know then...walking into hundreds of C stores and chains.....or wherever you sell.....if your new brand has a Story that is quickly and easily related too by that busy manager or store owner - you're half way there, and separates from so many other new brands always coming in all food-bev segments.


Larry the Cable guy? Yeah....fact is that right there is an easier story to sell in: period. Lets say the name was idk 'Rocket Fuel' energy shots lol.....well even if bottle looked great and name was cool, its hard to sell - initially, anything in just on a name. It of course happens, but with Larry it could, just maybe happen all that sooner like i think it might....with Git R Done , its already in our collective nations psyche, as well as Larry the Cable guy...even if some just know him for the Prilosec OTC commercials. This cannot be spun by the biggest naysayer as anything but good for this new brand.

Keep going out there...thanks for posts.....i dont post all the time, but will chime in now and then!

Chag

03/11/15 6:21 PM

#9496 RE: Luxeguy #7604

Where is the Luxeguy today?

I am also a beverage guy and you view it like myself It is hard as heck to do what these guys have done. People on here who are not in the business don't get it. But also with a ton of DSD loosing Monster on Jan 1 this is going to open up doors. I predict large chain authorizations in 2015 and as a beverage guy I can tell you I am selling the product the sell through is good the branding is strong and the product works very well. The longer on the counter the better the sell though. 2015 will be a very good year for this company. I also expect better financing to also show up. I look forward to see how things go at the Florida show.