haha...Thanks Luxeguy and keep going ---! I have sold some new brands that flopped...sold some new ones that soared. First one i didnt mention was Mistic in early '90's when first began @ 7up. One thing i know though is all the brands i sold didnt have a well known guy, or any guy nationally known branded with it.
As you know then...walking into hundreds of C stores and chains.....or wherever you sell.....if your new brand has a Story that is quickly and easily related too by that busy manager or store owner - you're half way there, and separates from so many other new brands always coming in all food-bev segments.
Larry the Cable guy? Yeah....fact is that right there is an easier story to sell in: period. Lets say the name was idk 'Rocket Fuel' energy shots lol.....well even if bottle looked great and name was cool, its hard to sell - initially, anything in just on a name. It of course happens, but with Larry it could, just maybe happen all that sooner like i think it might....with Git R Done , its already in our collective nations psyche, as well as Larry the Cable guy...even if some just know him for the Prilosec OTC commercials. This cannot be spun by the biggest naysayer as anything but good for this new brand.
Keep going out there...thanks for posts.....i dont post all the time, but will chime in now and then!