Here is my thoughts on that drama: Good points on loyal customers to a certain brand. But Red Sun is not your regular cigarette you can buy off the shelf of a truck stop gas station dear. That's why they call it the "best cigarette ever made". NOW, for one that can afford to try this just because of that phrase alone (which is very easy I think) like for example, an executive, a senator, a businessman, who in turn makes this a brand they distribute to their closest acquaintances or partners, and the same cycle from the other starts...you see where I'm going there? It's like a fine wine you enjoy for your self and share with others and word gets out. And mind you most of these types of people will not have a problem changing their brand. And they don't care if it was from a small fledgling company...even better! In short, the management knows what they created here, and it's not for the regular joe down the street...and for them not to cater for the cheapies, I say good for them. It shows this company is unafraid. Big Tobacco, you listening? That's just one product!