70% of visitors to GNC are women and there ain't enough brands for women...so, Fitmiss is a huge opportunity for Musclepharm....Musclepharm just needs to work on making a distinct branding and packaging for them. The brand itself is okay, even if it's an imitation of the skinny girl brand.
The packaging is terrible though...the container is too masculine and the colors are too feminine...It just sticks out too much in a bad way.
Expert. What you don't understand (LOL) is that Jen Selter has over 3m followers on Instagram and her endorsement costs are just a song.
What value MLSP receives from that endorsement is less clear but CEO Brad and crew get to ogle her large derriere "up close and personal" during the strategic meetings in the clubs in Las Vegas. How many new shares is that worth?
Quit thinking like an investor and think like an MSLP executive if you really want to understand MSLP decisions.
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