its news yes, but not really great news. They state production has started, how much is being produced is a very key factor that was left out. Hopefully 11/7/14 will be more clear.
Because basically this same PR has been put out three times this year, we are to believe that this time they will actually follow thru? This thing won't go until product is on the shelf. Many investors got burned with other announcements of initiating production run.