Company Retains World Famous Allen Flavors to Produce New Beverage Flavors
CAVE CREEK, AZ / ACCESSWIRE / October 31, 2014 / High Performance Beverage Co. (OTC Pink: TBEV) (TBEV) (the "Company"), is pleased to announce it has initiated the start of its product production and has retained Allen Flavors to produce a new line of flavors for its Throwdown High Performance Sports Beverage.
Allen Flavors is a world-renowned U.S. proprietary beverage formulation, flavor and ingredient supply company offering its concept to marketplace services for more than twenty-three years.
Joey Allen, President and Michel Allen, Vice President founded the company in 1991 with two employees (the owners) in a one room operation. The company remains family owned and operated and has grown to more than one hundred twenty employees and boasts nearly 300,000 square feet of manufacturing space which includes more than 300,000 cubic feet of refrigerated space with drive in drive out access.
Their Research and Development Laboratory develops hundreds of unique beverages every year for soft drink, dairy, functional drinks, iced tea, coffee and flavored spirits.
Toby McBride, High Performance Beverage Company CEO, stated, "We are happy to announce that we have begun initial steps for the product rollout of our Throwdown High Performance Sports drink.
We are also happy to report that we have retained The Allen Flavors Company in order to create a new line of beverage flavors that will expand our breadth in the market place, once our product hits the retail market."
He also stated, "We look forward to having our new labeling and bottling completed over the next several weeks and are conservatively slating a full production rollout sometime in December. However, we plan on putting out a series of press releases in order to keep our shareholders informed as we grow closer to a full production run."
As previously stated, the Company recently completed a funding in order to provide the working capital necessary to begin production. The first $500,000 tranche was received and the Company is now ready to focus on bringing their product to market.
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