I finally figured out the great "soon" divide on this board. Bali is going with definition #4 (i.e., he would as soon see profits as continue posting here), whereas AVB is going with the obsolete definition #6 (i.e., immediately).
Well, in fairness, AVB is also going with definitions #1-3 and #5. So, for now, the Nays have it, 5-1.