The CEO has sold some before, but only 1000 or so at a time. I don't know if there are limits if the CEO wanted to sell more or not. If I were the CEO, I wouldn't dump wholesale, but then again, everyone needs to make their own decisions as to what makes sense to their financial needs.
I look at whether the company shares are cheap no matter who holds them. I think they are very cheap, unless someone can point out why they are not. Both on book value, sales per share, EPS, and growth rate, a single digit price doesn't seem at all appropriate. I could be wrong, but I would like to know what I'm missing here.