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BigJuan

10/24/14 1:58 PM

#55679 RE: imgoingfishing1 #55677

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To support the upcoming consumer launch, Harvest Soul has developed an interactive website, point-of-sale materials, and other marketing support pieces:
•Website - will describe key features and benefits of the product and allow for online purchase; the site is completed and the launch is planned to coincide with product launch.
•Social Media - a full social media plan will support the launch, including social media feeds and posts.
•Point of Sale - various support pieces are developed, to provide motivation and communication at retail, designed to work in a variety of retail outlets.
•Selling materials - customized retail "sell sheets" to support sell-in are ready to release.
•Events - sampling, in-store and local events are planned to drive awareness and trial, leading to repeat purchase.