It is not the fundamental connection with Page and BG they know. It is the ticker name and the word 'MJ'. Traders trade tickers, volume, the industry association, and price action. Sophisticated and expensive scanner programs are tailored to spot these trends. So, in answer to your question, yes to MJ in the most general sense.
If you don't believe me, wait for the huge % jump and how many new posters show up here touting XXII the newest big board MJ stock. Yes, you will see "to the moon" at least twice.
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