Because of the amount of revenue and profit that will be accumulated if the technology works and the cost of production and delivery are low compared to the price that can be gotten, and because it's cheap to buy a portion of that profit now at an extremely discounted price.
Is this a risky speculation? yes. If it were not the price would be much higher.
Yes Doug, NNVC has been a 'life-changer' to many retail investors here. Especially those that 'believed' LARGE.... they got their life changed.
Now under $1.00 pre-split, they only got 'Hope'. But we know that 'Hope' is not a investment strategy, but when it's all you got left - wacha-gonna-doo ?
Great Lifestyle stock for the insiders, and for those that get the 'wink and the nod'. You-betcha !