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Replies to #67870 on FLEX NATION

iReapZzYy

10/20/14 8:57 AM

#67871 RE: Flex #67870

TBEV NEWS October 20, 2014 RELEASED!

High Performance Beverage Co. Completes Funding and Receives $500,000 Initial Tranche
Oct 20, 2014 (eTeligis.com via COMTEX) -- CAVE CREEK, AZ, United States, via ETELIGIS INC., 10/20/2014 - - High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company"), is pleased to announce it has completed its recent financing and has received its first $500,000 tranche.

This funding has been placed with a local investor group as opposed to utilizing monies available with standard more transactional oriented Hedge Funds. Because of this, the Company feels they now have a local financial partner with a vested interest in the long term success of the Company.

The Company plans to utilize the first $500,000 towards labeling, bottling and production of their Throwdown High Performance Beverage drink. Retail production is expected to begin within the next 30 days with a dual coast distribution and delivery to market immediately thereafter. Upon distribution, the product will also become available for internet sales through their corporate website. Subsequent funds received every 30 days will be utilized to market the product effectively and supply working capital to the Company's operations.

Mike Holley, High Performance Beverage Company President, stated, "We are very pleased to announce the closing of this funding with a local private investor group. While this funding ultimately put our production back by 30 days, we feel the benefits of utilizing local investor money, as opposed to typical hedge fund groups will benefit the Company and our shareholders over the long term. We will now be moving very aggressively to bring our product to market." He also stated, "We would like to take this opportunity to thank each and every shareholder for their patience and belief in management's ability to successfully raise capital and produce a performance beverage that will be first to market."

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

CONTACT:

High Performance Beverage Co.

Public Relations and Shareholder Information

Joseph M. Vazquez III

Phone: (800) 767-9396

Email: infinityglobalconsulting@gmail.com

SOURCE: High Performance Beverage Co.

Associated Documentation:

http://www.eteligis.com/ViewSubmission.aspx?submissionRequest=28186 - Link to submission on http://www.eteligis.com

http://www.eteligis.com/FileHandler.aspx?submissionRequest=28186&documentRequest=18807 - TBEV_10-20-2014_PAP_ETL.docx

Copyright Eteligis Inc. 2014. All rights reserved. -0-

INDUSTRY KEYWORD: BEVERAGES CONSUMER HEALTH NUTRITION PRODUCT SPORTS SUBJECT CODE: COA FEA OTH SPT

ED25

10/20/14 6:05 PM

#67921 RE: Flex #67870

I'll agree with that statement. I would speculate with the recent crackdowns that time is coming soon!