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Leering

10/18/14 4:03 PM

#191844 RE: The Whale #191836

an excellent move to change the labels in my opinion. They bump up the professionalism and presentation. Especially adding the fruit images to the bottle - that hits the visual home to the sparkling water consumer because it puts the product placement (from a more visual perspective) more definitively into the sparkling ice/fruit waster category. Drinkers are always looking to find best tasting product - once they see the labels and pretty bottles, they will try VitaminFizz, then they will say. WOW - THIS IS GOOD - Repeat buyer (just like myself).

You add this with all of the charity work and hobnobbing and people will really like what they see.

Kids and moms will feel good about the taste and the vitamins/non-gmo.
This is a big opportunity for retailers.
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UrWHThurtZ

10/18/14 4:50 PM

#191847 RE: The Whale #191836

Or they messed up when they made it say 'Pineapple Coconut' and had to change it anyway so it reads 'Coconut Pineapple' to read the same as Sparkling Ice's so they figure, "well hell, we have to redo this label anyway so let's take a closer look at sparkling ice's bottle again ... Hmm, fruit ... Let's add fruit ... and while we're at it, let's just do them all at once because we cant have one bottle look different from the rest..."


Not a big deal imo, just fixing a mistake and enhancing at the same time.