It is of course going to hurt them. But cannot really tell you for sure, because I am not sure what they are even doing now? I only see what is reported to Gov sites, and their own filings. Everything else that comes out in PR'S are either forward looking statements, misleading, dead wrong, or no way to actually confirm.
Wish I knew, I get itchy every lower level, but until something is verified, there is not a whole lot to hype here. Hopefully the company figures that out soon. I can take some dilution as long as retail keeps it somewhat propped up, but retails sentiment right now, or at least a large portion of it is like mine, cannot confirm almost anything they say.
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