He is running a national media CAMPAIGN
A Campaign consists of several different avenues, test runs and adjustments to maximize dollar spent to dollar return. He did TV commercial test run on a smaller market and announced the success. (NOTE: all the negatives people said that nothing was running) He did a national test run. (NOTE: The results were not made public. The negative people said the entire campaign was a failure) He announced that he is doing a Radio commercial. (NOTE: The negative people say that will not run)
All of us want to know the results and actions being taken by management for the FULL SCALE release of all media that is going to be used, and the frequency at which it will run.
If management did a full scale release of a media campaign that resulted in no return you would have a failure. If management did a test run of all media avenues and adjusted to those results (good or bad) to maximize dollars you have a very good chance of success.
To date we know the TV commercial ran on a smaller market and the results were very positive. The national TEST RUN TV commercial and the Radio TEST RUN results have not been announced. ALL THE REST OF ANY NEGATIVE OR POSITIVE IS SPECULATION.
IMHO it is very prudent to release a full scale campaign using the test run results, during the holidays, with version 1.0
IF YOU HAVE QUESTIONS YOU WANT ANSWERED, EMAIL HIM OR CALL INTO THE CC
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