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Replies to post #189416 on Minerco Inc (fka MINE)
10/08/14 8:42 PM
Darin Ezra chatting to the bashers on Twitter right now....
We have strategic partnerships with Big Red, which is in the top 10 largest beverage companies in America. They have a company that's almost a hundred years old. They have over a hundred brands. They're a household name in many parts of the country and with revenues I believe approaching around $200 million a year. They're taking an ownership interest in the Company, and we've also—we're fortunate enough to align ourselves with Dan Ginsberg. Dan was the former CEO of Red Bull North America. Dan helped grow what some consider to be the most important brand in beverage, and some say the most important brand in the world, across all categories in the last 25 years. Red Bull changed the way consumers drink beverages. It changed the price point, changed the whole way that beverage companies market beverage, and Dan was responsible for more of the growth of Red Bull in North America than any other CEO since or before him. He was the CEO for six years. Prior to that, Dan was the CEO of—oh sorry, the Chief Marketing Officer of Hardee's, which was a—is a $2 billion fast food company. He was brought in to restructure the company.
Currently, Dan is the CEO of Dermalogica, which is a close to a billion dollars, or it may have passed a billion now, with him as the leader, but it's in that range. So Dan runs multibillion dollar companies. He doesn't get involved with anything unless it's very serious. Dan is a shareholder in VitaminFizz, and I've asked him to share a few words with us. He directed the statements at me, almost in the form of a conversation that we had, and directly after my discussion now we will be playing a recording that Dan prepared for us.
Anyway, overall the best opportunity, I believe, is not only groundbreaking for Minerco as the major shareholder in Level 5 Beverages, but I believe this is an opportunity that could essentially reshape the beverage industry again. With the support of the CEOs of Red Bull, the CEOs of Big Red, and many other similar national and global strategic partnerships that Power Brands have established over the decade that we've been working in this industry successfully, we believe that this could be the next billion dollar brand.
I'd like to thank everyone today for joining us on this call, and without further ado I'd like to play a few words from Dan Ginsberg, the former CEO of Red Bull himself, in a recording to me as recently as this past weekend. Thank you.
Dan Ginsberg: Darin, as you likely know, as the former CEO of Red Bull North America, I’m presented with new beverage ideas every week, sometimes several times per week. And although some are intriguing, rarely do I see one that has the consumer appeal to do the heavy lifting that’s required in the crowded and lucrative market.
I do believe, though, VitaminFizz may be one of those contenders because sliding in between water, all be it sparkling water, and the vitamin enhanced products, VitaminFizz is a great tasting product that features a price point that’s attractive to any level of consumer and a margin that affords you promotional flexibility, which is totally required in this day and age. So further, I think it can follow on the heels of the amazingly successful Sparkling Ice brand and the imposters who try to follow it. This one may just have the right stuff to do it.
So although there’s no guarantee in this business, we both know that, it appears to me that VitaminFizz has a very good shot of making it happen. And I’m glad to be a part of team.
AI
