Product Detail from Nanologix: Nanologix: MacConkey Agar (MAC100) Title: MacConkey Agar (MAC100) Part Number: MAC100 Dimension: 100 x 15mm Description: 13.5g Agar, 17.0g Peptone, 3.0g Proteose Peptone, 10.0g Lactose, 31.5g Bile Salts #3, 5.0g Sodium Chloride, Neutral Red 30.0mg, Crystal Violet 1.0mg. Application: For the selective and differential isolation of gram-negative bacilli by lactose fermentation.. Shipping Conditions: Ambient. Storage Conditions/Shelf Life: Cold Storage (2-8° C) : 3 months. Price per Flat Pack (10 plates per pack): $10
Checking prices, found this for a similar plate: Hardy: Cat No. Description Price Curr UOM Qty G35 MacConkey Agar HDx, 15x100mm plt 10/pk R $10.86 USD PK10
It's my opinion that the Nanologix package of 10 plates is $10.00, or $.86 lower than the competitors; so price advantage to Nanologix! Doesn't sound like much but a almost 9% discount should be significant when ordering in volume.
Also at the top of the Nanologix webpage is: "NanoLogix packaging allows for an extended shelf-life that is more than double today's standard. In ongoing shelf-life tests, NanoLogix plates containing TSA media have maintained nutrient and moisture levels for longer than one year."
Therefore it appears Nano's products are less expensive and last longer, both which should be advantages trying to convince others to buy the product, in my personal opinion.