RUSHsistance is useless...
Rush is different, its not some oil stock or a drug company its about an idea. Its very possible there is something under the surface that is not definable by looking at a stock chart, something that people like. Maybe its the anti Coke? Or the underdog syndrome? Or just the name Rush is cool. I know whatever it is its huge.
Now you are going to think i am totally nuts here but... a drink like a soda says something about your identity. Do the dew, I'm a Pepper and the fat Snapple spokes lady in those commercials remember her? each of those speaks volumes about the product as well as those who buy it. What the hell am I talking about??? I think Rush has a mystique, something that people want, its taking on an identity that is being defined and fueled by the Rush faithful. People feel a sense of ownership here way beyond any penny stock play.
Did you ever teach your kid how to ride a two wheeler? At first they wooble alot and fall down... then one day they fly!
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