I have to agree with you on that one. That puzzle piece does not neatly fit neatly into the picture.
Perhaps we can attribute that to too many cooks in the kitchen with someone thinking if we're going to do it we might as well get as much revenue from it as possible. With the compromise position being we'll offer a $1 dollar subscription which shouldn't deter anyone from subscribing so we'll still get your performance test.
I've sat in so many business meetings that started out so clean and simple that by the time everyone involved got what they wanted you could almost not recognize the original concept.