"or maybe ecob keep the cost the same as hd and doesn`t undercut anyone just offering another way to market allowing to capture direct higher profits.."
Really? Huh, every piece of red sauced lumber they sell now is at a sizable loss as you back into the financials and see the 10 mil a month losses they are putting up. So holding prices to capture higher profits??? Not on this planet will that happen. They can't pay the tax bill... please.. chapter and verse give us this drill down on how this can make them profitable? or higher profits? Losses are losses and the debt meter is spinning out of control. The only undercut going on is to themselves... waiting on you explanation in detail on this whole profit fantasy.
"it would be silly to say there gonna undercut the biggest retail distributor..."
It would be silly IMO to think they have anything to undercut with. These guys haven't shown any shareholder value, no revs, no profits that fall on the profit side of any balance sheet. Don't confuse what one may think they have options to do while you are sinking into your own soiled balance sheet. No cash paves the way to it's final destination along with the help of dilution.
" or maybe ecob used hd as a marketing tool to get the product to market on a larger scale or used hd to test the markets and maybe ecob is happy with the results/ demand for red sheild.."
The road to corporate heii is paved with if's, but's and maybe's. It doesn't matter what ECOB is happy with. The CEO is to be charged with creating shareholder value and you have witnessed everything else but that. Happy from every financial/lending institution you know and don't know measures happy... balance sheet is the real measure of everyones happiness.
"maybe they see they can make it on there own and keep all the profits...we can speculate on both sides"
Again it's those maybe's... execution metrics and measures never have maybe's in them. Did's, done, is, and measures are. They have nothing to get right now by those measures.... what they do keep is their debt and published results. THey are so faaaaaaar away from understanding what that word profit means that the word profit in association ECOB just isn't reality. No speculation here. I use numbers and results to avoid being associated with speculation. I would rather be referred to as factual .
"all that matters is are they profitable and will ecob be a viable company"
Easy answer... No they aren't profitable and their monthly documented numbers are telling you that ECOB is challenging themselves everyday to being viable (they are breathing through a straw right now and toxic funders hold a finger over the breathing end of that straw) or near reaching having discussions of it they are factually losing to much money to consider this a possibility.
Yowza!
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