Nobody's going to care! For starters it's only a joint venture which Eric decided to not disclose any details on as to what's in it for WNBD and WNBD shareholders!
And unless and until a real branding program is ever launched by WNBD on any of the products Eric's always so busy blogging about...all of them are destined for failure because Eric already blew through millions of dollars and now has no money...which is exactly why WNBD's financials are in the gutter and Eric has destroyed any and all possible shareholder value here with no hope of recovery!