"While flash costs 18 cents per megabyte and a mini-drive from a competitor 15 cents per megabyte, the Cornice SE costs four cents a megabyte," claims a white paper from the company. Cornice has been shooting to keep volume pricing of its drives at about $65 instead of the $200 or so for competitive drives." http://www.pcmag.com/article2/0,4149,1114470,00.asp