Dennis Fisher aka Mark Skinner certainly believed his own bullshit, I mean he married a woman that had no clue who he really was because he believed he was really Dennis Fisher. He was able to con many people into believing him and his ideas, look at most of the people he employed who actually thought he knew what he was talking about. He was able to convince other competitors like RWE into believing he had a marketable product.
He certainly had the shareholders within his grasp, he could spin the BS all day long. But in the end he couldnt keep Pawson out of the picture who kept issuing himself shares and dumping them into the market. In 2009 the beneficial owners of this shell pillaged this thing as they did with multiple other shells, they all belonged to the same Wine club. So the shell was already dirty before Dennis and Pawson showed up with his business.
It was doomed from the get go, it was just accelerated with Pawson, the promoter and eventually Dennis not being able to spin the failures and the eventual lack of money.
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