LMAO..It would help understand, control. Big word in business. It did also make Darin Ezra a seat on the Board of Directors, expecting more of that in the future. Seats are still open.
I respectfully disagree. Please read the 8K, it is a "license agreement". We did not buy ownership of Vitaminfizz, only the right to distribute and sell it for a 51% revenue cut. We do not own any of the brand IMO. Either way, it is still a revenue generator for MINE.