Amen. There are some traders around these parts that have made money over the last few months playing both long and short, but this really is a long term, buy, buy, buy, and continue to buy and hold company. I personally won't consider selling until the P/E swells up above the sector average, but seeing as the price action develops so slowly around this company, that might not happen for a year or so. In the meantime, their earnings will continue to increase and the price requirement for that kind of sale would go up. There's no telling what the limit is.