If our competitors offer 10x the potency at 1/5th the cost, something needs to change. Otherwise the only people buying from www.ALLCBD.com will be investors. If quality was 10x better than the competition it may be worth it to some to pay extra. The competitors are even paying extra for microorganism tests to ensure highest quality for safe consumption free from bacteria, fungus, yeast & molds. http://www.bluebird-botanicals.com/uploads/microbeextract.pdf