Tough comparison... not one I would make...ever. 1st you are aware Coke owns their bottling subsidiaries in many cases as well... those they don't is a company without a sale or production if Coke didn't supply the order. In other words they own the leverage ...built the brand and demand... they own the bottlers in many cases just by leverage. ECOB has nothing to leverage. They can't afford really a can of coke right now without using diluted funds to buy it. So this comparison beyond Billions in rev vs millions in debt goes beyond this. Use the wood... go all in but of what help it is when there is a fire that engulfs the rest of your unsauced house ....tell us how that new added pink/red/blue wood works for you as the dozer pushes the balance of everything including the charred and smoke infused lumber into the basement as a Backhoe makes ready to fill dump trucks to head to the land fill.
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