Did you not see this one from 9/10/14 last week on twitter?
Letter to Shareholders from new CEO Matthew Briggs:
AlterNaturals, Inc.
2885 Sanford Ave SW Suite: 28452
Grandville, MI 49418
September 10, 2014
Shareholders of AlterNaturals, Inc. (ANAS):
The intent of this letter is to provide an update on our progress towards our long-term goals. I intend on releasing a similar update on a weekly basis to keep shareholders abreast of developments and progress.
As indicated in my previous letter to shareholders, we will be launching several products. One to two of these will be Nootropic based. The others two products that I hinted at in the previous letter will be a fat burning product and a testosterone/libido booster. Both products have already been designed, and inventory has been sourced. The rational behind these products may not seem obvious due to market saturation but allow me the opportunity to elaborate on our rational. My explanation will appear long-winded but will explain.
Affiliate marketing is a method of marketing products online by creating “sales partners.” For the case of ANAS, we will be targeting experienced affiliates that have an extremely high level of website traffic (visitors of their sites.) We will offer these affiliates the opportunity to sell our product line on their site via banner ads and “popunders.” Visitors to the site will see the advertisement, click on it and have the opportunity to purchase our products. Affiliates we be paid on commission, therefore if their traffic doesn’t convert into sales, we have no loss. Regardless, there are two benefits of this. Branding opportunities due to exposure (some of these affiliates are able to commit over 100k in traffic per day) and secondly, very low cost revenue generation. It would be impossible to gain this degree of exposure without a substantial marketing budget that may not necessarily convert into revenue. We are able to utilize this method to mitigate risk and guarantee tremendous exposure. On top of this, we are also able to attain a huge amount of “backlinks”, which are the basis for search engine optimization.
Our companies website and “relevance” (according to Google) will increase exponentially by having advertisements/various sites that link back to our main website. This will greatly increase our exposure through search engines as well. Again, it would be impossible to pull this off otherwise without a substantial marketing budget that may not even convert into sales.
Of course, this all sounds lofty...but, can it be done? Luckily, Mr.Tiarra (Our Chief Technology Officer) is a well-known consultant for affiliate marketing programs and can utilize his massive affiliate connections (who are already selling fat burners and testosterone boosters.) Therefore, it’s a matter of finishing the affiliate program and selling the products. Hopefully this clarifies our rational slightly better. If we did not have this competitive advantage, I would not be releasing these two new products. Also, bear in mind, we will be offering the affiliates the ability to sell any of our products, so they’re not limited to the two new ones. We assume since they’re already selling a fat burner and test booster they’ll very likely chose these two products.
I also have to mention the fact that the traffic is globally based, so our company will experience significant global branding opportunities. This branding and sharp increase in revenue will allow us the opportunity to expand into large online retailors as well as large physical retailors. Without an extremely proven product, these companies will not consider our products an option. I don’t have to elaborate on how incredible this sort of opportunity is.
In terms of a timeline, once we are further towards completion of the affiliate marketing program we will order inventory of the products. The rational behind this? There are substantial minimum orders required for these products, we don’t want to tie up the capital until it is needed. Is this an indication of lack of capital? No, it’s an indication that we don’t spend money just because we have it/follow a set of rules. There will be updates on time line. Products are developed, sourced, named, and ready to go.
Once we see an increase in revenue and net profits we are able to reinvest into long term projects such as 5 Hour High. Without our knowledge and team it would be incredibly difficult to pull this off otherwise.
Sincerely,
Matthew Briggs
Chief Executive Officer
AlterNaturals, Inc.
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