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TheExpertHimself

09/19/14 11:54 AM

#70089 RE: bellator_exec #70088

Musclepharm doesn't want to come in such situations...better have BB.com keep the prices higher and protect your pricing power

I believe Musclepharm is getting it's act together. However launching multiple new products and brands while expanding distribution channels as well as introducing new one....and on top of that growing 100%....that ain't as easy a task as you might think.

bajista

09/19/14 1:31 PM

#70099 RE: bellator_exec #70088

The channel stuffing thing is pretty believable, knowing how these guys used to operate. On Cannibalization- When I worked at an office I'd eat a metrix or some other bar on my drive to the gym just because I was hungry by 5 and because I was pushing myself on the treadmill before I started lifting and felt that my 20 minutes at 6 mph wasn't leaving me with enough energy to lift. Shake when I got home after workout. No cannibalization.

RE. GNC- The stores in my area have never carried many SKUs of MP product and what they did have was never stocked very deeply. If anything, they started carrying more Arnold. If all the GNCs are getting a wall it's not, IMO to consolidate location of existing products.