..in the old days I guess they used subliminal messages in the trailers at the movies.. drinks/popcorn.. and I'm guessing that's what people are hired to do.. influence.. I'm not sure there's much more of an explanation out there.. ;)
Take some time to actually read the financial statements......dilution of shares, Billions in debt and a partner who is going to take a large portion of revenue....this is over hyped and unrealistic valuation.
Most who were Long sold out and left.....smart move.