I agree but that's not the M.O. with MSLP. Even with all of the controversy in the NFL right now it wouldn't surprise me too much to see Brad go after another endorser. He likes to hang out with these guys. Not a good business based decision but we are talking about ego and vanity as much as anything else. Well thought out, targeted and reasonably priced endorsements in some of the sports that you mentioned would be IMO in order, overseas markets where there's opportunity for growth included.