LOL... very insightful!! For the past nearly 2 YEARS I only heard HOW GREAT Sony was: Despite the preponderance of evidence showing Sony had 4K Delivery issues; & 2 Devices Later, still does.
Until today perhaps. Now that NTEK has arrived to SOLVE some long-standing Sony CUSTOMER ISSUES (& this relationship is likely to go deeper than just today's announcement), Sony isn't such a big deal ...LMMFAO!!!!
Sony is leading the charge, at least in advertising, delivering the World Cup, Hosting the US Open in 4K & MORE!!!
Now that Sony has signed on we can ALL safely expect that other 4K TV manufacturers will want UltraFlix ported to their 4K TVs as well!!!