Replies to post #69904 on Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

probably bb.com filled orders for musclepharm and served as it's distributor until it opened it's own logistics operations in boise, idaho. 40% of musclepharm's sales went through bb.com.

jeremy deluca is probably paid a lot as he is a self-made salesman and channel guy..The deluca brothers are so good at selling proteins that they impressed billionaire malone from liberty media to put $100 million into bodybuilding.com.

billionaires usually can tell who is worth their money and who isn't...like phillip frost investing into musclepharm as he trusts the management.

[TheExpertHimself]

if you have been part of building up a plus $100 million business, would you then settle with less than say $10 million for your next project?

The deluca brothers are clearly not academics, but they are very good at what they are doing. Compared to Denmark, I don't even think anybody in the sales department of LEGO makes what jeremy deluca makes...but the difference is that jeremy deluca is building up musclepharm....a few years back there was no such company...now it's here and it's growing fast.

also, bodybuilding.com is one out of many online vendors of musclepharm products...with higher shipping cost and worse return policies than Amazon.com or GNC. GNC allow you to return opened products....so does Costco.

[ziemz]

You are obsessed with bodybuilding.com…. It is one sales channel that did well for them from the start, but now it is just one of many sales channels, so the expansion into other sales channels such as muscleandstrength.com, gnc.com, amazon.com, svn.com, supplementscanada.com and lets not forget the sell their products on their own websites now too which all have helped to slow down the growth at bodybuilding.com because there are a lot of other local websites that sell MP products too. The other websites provide sales at certain times and provide free shipping if you spend over a certain amount, something that is not done at bodybuilding.com unless you are in the US. And that is just the other websites that cut into bodybuilding.com sales, then there are the countless number of nutrition,vitamin stores, costco, dicks and others all over Canada, US and Internationally that cut into bodybuilding.com because now their products are more readily available and people may find it more convenient or cheaper to go to one of these many other channels than bodybuilding.com. So I still don't get why you are so concerned about just one channel. It's like if you had this amazing product and it only sold at Costco, but then it got picked up by Walmart and every other grocery store, that would most likely eat into the sales or slow down the sales at Costco.

[TheExpertHimself]

Quote of Cory in 2013:
Jeremy DeLuca, who now works at MusclePharm as our EVP and chief marketing officer, took a chance on Brad and I with a huge order for a campaign with Bodybuilding.com in 2010. Our business was never the same after that day and we never looked back. We appreciate what Jeremy did for us in the early days, and now he is huge asset to the MusclePharm team and a proven industry professional.

Source:
http://www.bodybuilding.com/fun/bodybuildingcom-supplement-company-of-the-month-musclepharm.html

You can keep on speculating what the SEC is finding..but Musclepharm is not gonna tell you anything before the investigation has ended...and there is not a single piece of information that gives us the slightest clue what is found.

Bodybuilding.com introduced Musclepharm to the market and was close to exclusive vendor of it. That has changed as both bodybuilding.com and musclepharm have grown exponentially.

The deluca brother probably ain't too comfortable with bodybuilding.com and musclepharm remaining too closely tied up as it hurts the credibility of the website to other supplement companies and to the majority owners of bodybuilding.com...

Bodybuilding.com concept is to have all brands. Furthermore,
Optimum Nutrition is clearly the market leader in sports nutrition and thus the most important brand to bodybuilding.com....