Expert....
I compared year over year, not a single quarter.
Total sales for MSLP have flatlined on the bodybuilding.com sales channel year over year comparing Q2 2013 through Q2 2014.
That is 4 quarters of zero growth.
Several new lines and products have been added during that 12 months period. If you believe the numbers, either the products are cannibalizing themselves or competition is eroding existing line sales and new products make up the difference.
I know the SEC is looking into the fact that MSLP may have overstated previous sales on bb.com channel and that channel stuffing allegations are rumored to have occurred so perhaps those numbers are not as bad as they look "today" if we could see "authentic" sales but no growth over 12 months on a sales channel that is responsible for double digit market share is a red flag.
The bb.com/MSLP channel stuffing investigation is based on the allegation bodybuilding.com's Jeremy DeLuca being appointed COO of MSLP and granted several million dollar worth of MSLP stock in order to pay off a $600K fine or being incarcerated. It was a miracle "hail Mary" to use Brad's football jargon. To call the entire episode shady is an understatement. The likely "overstatement" of past MSLP sales on the bodybuilding.com site is all the more apparent when you see ZERO growth now on the bb.com channel while MSLP has demonstrated 100%+ growth in other sales channels during the same period.
Hence the open SEC investigation that is likely to remain ongoing for the foreseeable future.
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