It means that those guys will become TRTC shareholders in exchange for giving up their ownership.
They would rather own a small piece of many dispensaries and cultivation and production facilities and the Oakland Lab and Cannabis Oil and CBD supplements (by becoming TRTC shareholders) than a large piece of 1 dispensary or 1 cultivation center.
As long as TRTC stock price goes up, they can make much more money by owning TRTC.